Coronavirus fashion: Our quarantine wardrobes include more pajamas, fewer bras and pants

Coronavirus fashion: Our quarantine wardrobes include more pajamas, fewer bras and pants

Bottoms down, wearing pants without an elastic waist or a bra daily is so pre-COVID-19.

With millions working from home or unemployed due to the coronavirus, quarantine wardrobes opt for comfort versus restricted clothes, be it shape wear or even simply jeans.

And new data supports the claims that have already been memorialized both in memes on social media and the butt of many coronavirus jokes.

According to Adobe Analytics, April was a record month for apparel, with prices decreasing 12% from March. The cuts helped apparel gain a 34% increase in sales.

But consumers shifted their apparel purchases toward comfortable home clothes. Adobe found pants sales dropped 13%, bras 12% and jackets 33% while online pajama sales increased a whopping 143%.

Bonus time:Walmart, Sam's Club giving hourly employees coronavirus cash bonuses worth $390M in June

More shopping venues coming soon:Simon Property Group reopening more malls as more states reopen amid coronavirus

Retailers have reported similar trends as video conferencing and remote work have grown in popularity. In late March, Walmart reported an increase in shirt sales but not work clothing below the waist.

“We’re seeing increased sales in tops, but not bottoms,” Dan Bartlett, Walmart’s executive vice president of corporate affairs, told Yahoo Finance about people who use Zoom and other types of video conferencing.

Summer clothing was also popular in April, with sales of shorts up 67% and t-shirts 47%, according to Adobe.

Going braless during COVID-19

Harper’s Bazaar raised the question in April of whether we will ever wear bras again. The magazine asked whether going bra-free was a feminist statement or so comfortable we might never go back.

Shape magazine took on the pros and cons of going braless and how doing so affects breasts in an April article.

While the magazine said bras are essential for workouts, the experts were split on sagging. However, Shape concluded in these times “it's more important than ever to do things that make you feel good and comfortable. And if not wearing a bra for a while will do that, then so be it. Your girls will be okay.”

Bras as face masks?

With bras hung up or stuffed in drawers, some have found a new use for them – DIY face masks.

Several tutorials are available on YouTube showing how to repurpose the cup of the bra and a strap, some adjustable around your head.

But word of warning, the bra masks might not work depending on your cup size and may lead to some laughs.

Facebook user Ciara Frazier's March 1 post went viral and as of Wednesday has more 239,000 shares.

"On YouTube watching this woman make face mask with her bra for Coronavirus so I decided I was going to make some with my old bras I can't see and I can't breathe," Frazier joked.

Looking for a face mask?:Retailers such as Old Navy make them for kids and adults

More masks:These retailers are selling stylish face masks

Share your thoughts with USA TODAY

Fill out the form below or through this link for possible inclusion in USA TODAY's continuing COVID-19 coverage.

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko


News Related


Trump’s ‘mission accomplished’ moment is premature and deadly. We have not defeated COVID.

Desperate for crowds and adoration, Trump has put his most fervent supporters at risk of getting a deadly disease. Future historians will be astonished. Read more »

NFLPA president JC Tretter says NFL is putting season, players at risk with its coronavirus approach

NFL Players Association president JC Tretter said Tuesday the NFL is putting the 2020 season at risk with its coronavirus approach, calling on the league to better “prioritize player safety.” “Like many other... Read more »

Brazilian President Jair Bolsonaro says he tested positive for the coronavirus

RIO DE JANEIRO (AP) — Brazil’s President Jair Bolsonaro says he has tested positive for COVID-19 after months of downplaying the virus’ severity. Bolsonaro confirmed the test results while wearing a mask and... Read more »

Venice Film Festival forges ahead amid COVID-19 pandemic with reduced lineup

The show will go on for the Venice Film Festival in September, but with a few modifications due to the COVID-19 pandemic. Organizers said Tuesday that they are pushing forward with plans for... Read more »

Amtrak offers buy-one, get-one promotion on its sleeper trains amid COVID-19 — with a catch

Amtrak wants you to have sweet dreams the next time you travel — so much so that it’s sweetening the deal on its sleeper “roomettes.” The rail service is offering a buy-one-get-one-free discount... Read more »

Florida teen treated with hydroxychloroquine at home before dying of COVID-19, report says

FORT MEYERS, Fla. – The family of a 17-year-old Florida girl who died last month from COVID-19 treated her symptoms at home for nearly a week before taking her to a hospital, a... Read more »

Mookie Betts worried MLB coronavirus testing woes could prevent him from ever playing for Dodgers

During nearly four months away from the game, Mookie Betts said he “stayed away from baseball to keep myself sane.” It’s not hard to understand why. The 2018 American League Most Valuable Player... Read more »

Tom Hanks doesn’t get ‘how common sense has somehow been put into question’ with coronavirus

Read more »

Can Gov. DeSantis force Florida schools to reopen amid the coronavirus pandemic? Some school leaders seem doubtful.

PALM BEACH, Fla. — As concern about the state order spread online, some school leaders said: Not so fast. As Florida educators puzzle over how to start the new academic year, Gov. Ron... Read more »

Texas surpasses 200,000 coronavirus cases after 4th of July holiday weekend

AUSTIN, Texas – Texas reached 200,000 total COVID-19 cases Monday, just 17 days after crossing the 100,000 threshold, a figure that took the state nearly four months to hit. The grim milestone came... Read more »